Collection: Our Joey

Our Joey is the third baby of Melbourne Mumma Wendy Cam. After having her two daughters only fifteen months apart, Wendy realised that many baby clothes on the market do not stand the test of time - they stretch and pill, or are undersized and last only a short time. Many aren't designed with ease of dressing in mind, and perhaps worst of all, conventionally-grown cottons and synthetic dyes wreak havoc on baby's porous skin. Wendy's eldest daughter developed eczema early in life which led her to discovering the importance of choosing natural fibres for babies. 

Sustainability is also at the forefront of Wendy's mind. Our Joey prides itself on being an ethical brand with an emphasis on slow fashion. These pieces will last through multiple children and will still be great hand me downs. 
Through Our Joey Wendy hopes to teach her girls, and others, about the impact of our choices, on our planet, and ourselves. 

Our Joey's range is certified organic, built to last and comes in a range of colours that pop!